| Title of work | Alphabet Gummy |
| Concept of the work | Life breeding is a love journey, but it needs to overcome many hurdles. Our purpose is to let pregnant women feel sense of security, joyful of the newborn life. We originally provide an interactive multimedia platform with professional and medical interface to our potential mothers. All users can have their exclusive pregnancy CDs. The dynamic interactive interface is active and playfulness. It is useful just like as a newborn baby even. With interactive flash animations, the process of birth is precisely presented. Users can easily get knowledge of pregnancy, health, and medication. Besides introducing the progress of pregnancy and fetal growth, we pay more attention on maternal nutrition and health. We also emphasize the importance of pregnancy planning to reduce the accident of miscarriage or abortion. |
| Judge's Comment | The work submitted for the First Screening used the alphabet. Therefore, considering that the project targets region with low literacy rates, the judges advised the designer to create a proposal using the national or regional language of such areas. Following this advice, the designer focused on Afghanistan for the Final Screening. The designer did a good job developing the proposal by conducting a variety of research and obtaining cooperation from experts in specialized fields. Although raising literacy rates is not an easy task, I believe that this proposal can be effectively implemented. Children should be able to use these gummys to play games and have fun while studying a language. |
| Name of Applicant | Naoki Morita |  |
| Year of Birth | 1983 | |
| Gender | Male | |
| Nationality | Japan | |
| Occupation | Freelance Designer | |
| Academic History | Vocational School | |
| Awards |
NAGOYA DESIGN DO! 2008 - Honorable Mention KOKUYO DESIGN AWARD 2008 - Excellent Award KOKUYO DESIGN AWARD 2009 - Judge's Award |
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| Co-designer | 大杉 和美／Kazumi Osugi 廣田 茂雄／Shigeo Hirota |
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