The winners of the JAGDA New Designer Awards are chosen from among those targeted for the Rookie of the Year Awards in the annual, Graphic Design in Japan. This prize was introduced in 1983 as a way to invigorate the graphic design world by focusing on superlative younger designers. Every year, a few designers aged 39 or under who are producing particularly cutting edge and high quality work and who are represented in the annual are given an award. Those designers go on to exhibit many talents, leading the design world and attracting the attention of those involved in the design and advertising industries. In 2013, the 31st year of the award, the three winners, chosen from 204 eligible contestants, are Yoshihisa Tanaka, Atsushi Hirano and Yumiyo Miyata. The night before the Nagoya exhibition opens, the winners deliver a gallery talk and during the exhibition, their recent works are displayed, focusing on posters and small graphic pieces.

Winners
Yoshihisa Tanaka

Atsushi Hirano

Yumiyo Miyata