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Chubu Bureau of Economy, Trade and Industry
New Product Development / Branding Project Focusing on Design by Academic-Industrial Collaboration 2018

Under the guidance of professional designers, enterprises and students will start an industry-academia collaboration project, which carries out product development through workshops.
In this project, we organize three teams (each team consists of 1 company and 5 students under the guidance of 1 professional designer). With the participating local company’s products as the theme, each team proposes at least 1 design of souvenir’s package (designed by students for merchandise of participating companies) to be sold in the service area etc. while sharing ideas for each team.
The work will be presented at the final meeting and will be displayed at public facilities etc. For outstanding works, we aim to actually commercialize and sell by judgment of participating companies.
*Language: Japanese. No interpreter
*Entries closed

■Schedule
(1) Kick-off Seminar: Seminar, Corporate presentation, Team meeting
(2) Workshop 1: Field survey (Gozaisho SA, Okazaki SA)
(3) Workshop 2: Come up with ideas – Concept formulation
(4) Workshop 3: Rough design
(5) Workshop 4: Come up with ideas – Design plan(Including naming)
(6) Workshop 5: Final decision
(7) Final Meeting

Venue(s)

Creative Business Space Chord
4th Fl., Design Center Bldg., 18-1, Sakae 3-chome, Naka-ku, Nagoya, 460-0008 Japan
*Except (2)

Date(s) (1) Mon., September 3 2018, (2) Mon., September 24, Sat., October 20, 2018, (3) Thu., October 4 2018, (4) Tue., October 30 2018, (5) Mon., November 26 2018, (6) Thu., December 20, 2018, (7) Mon., March 4, 2019
18:00 - 21:00
(*(1)13:30 - 18:30, (2)9:00 - , (7)14:00 - 17:00)
Admission Free
Organizer(s)

Chubu Bureau of Economy, Trade and Industry

Co-organaizer(s). etc.

Planning and Management: International Design Center NAGOYA Inc.