Overall Evaluation
	Coco Funabiki Chairperson of Jurors, first & second judging Design Consultant (Japan)
This year's theme has taken into consideration the crisis that the design world is facing. Last year the committee members responsible for the theme of the 5th "NAGOYA DESIGN DO!" wavered greatly. The reason for their wavering was that the design bubble started by the media has covered all corners of the design world during the last few years. Designs that make you want to ask, "What on earth is the point of this design?" are starting to flood the market. By providing the theme "For Someone Else", the designers designed their entries to fit into society. This is why this year's entries had a clearer and more understandable message within them. However, I still don't think that this is enough. I don't think it is enough to simply present a design that sends a message out to society or design something that can be used in society. The reason why I decided to add "Communication and Collaborationﾓ is that I saw a need and a wish to communicate with people that come from different fields and learn from the process of communicating with them. It may not be possible to grasp a clear image while going through all the works entered, however I hope that it will be possible during the workshop in Nagoya with the winners of this competition.
	Toyotsugu Itoh Juror, first & second judging Graphic designer/Professor, Nagoya Zokei Junior College of Art & Design (Japan)
Visual design, which I am involved with on a daily basis, is very closely related to one of the themes of the contest, communication. The submissions for this contest included that design contest standby, the poster (with messages directed at all kinds of people) and everyday tools of various kinds reinterpreted with communication functions (thus giving actual physical expression to the themes of communication and collaboration). It was a pleasure to be able to be able to view the works and be involved in judging them. The nature of posters and the like is that they are a one-way communication medium. Certainly, if we consider the theme For Someone Else, the poster communicates a message well, but it is not clear that the medium is able to communicate and collaborate in any real way. Though the posters that won prizes and honorable mentions had strong message content and transmitted the message well, there was much debate during the judging process about whether or not they met the requirements of communication and collaboration. The submission criteria were not stated clearly and the requirements with respect to the communication and collaboration themes were not always easily understood. I believe that the submission criteria for the contest should be laid out in such a way that they are clear to all participants.
	Toshiki Kiriyama Juror, first & second judging Design producer (Japan)
In my judging, I confirmed and re-confirmed this year's contest theme many times. "For Someone Else" Communication and Collaborationﾓ was a most appropriate theme for our timesﾑbut the fact that such a theme proves necessary is a warning about the progress and evolution of humankind. This was the fifth in the series of Nagoya Design Do! international competitions, and it was a good competition, fairly judged. It was good that the final judging panel was open to the public. This process actually helps to nurture communication. In the old days judging took place behind closed doors, but now we must learn to debate issues openly. However, our means of communication are becoming variegated, apart from our individual identities. I had decided on my personal Grand Prix winner from the first judgingﾑJacob Strand Nielson's "HomeUnit". I believe that anybody who loses their home through the misfortune of an earthquake or fire would want to at least secure this amount of personal space. The design of the border between the public and the private spheres is a theme we should seriously consider for the future.
	Nobuho Miyawaki Juror, first judging Chief designer, Design Center, General Research Institute of Technology, INAX Co. (Japan)
I only participated in the first round of judging, but it provided me with an excellent opportunity to be reminded once again of the power of designﾑthe power of simple yet forceful messages, the power to show compassion through providing solutions for the disadvantaged. In my role as a juror, it was my intention to evaluate the works from the creator's point of view, but the compelling nature of the theme led me to judge the works emotionally. Our work requires us to consider how people live their day-to-day lives, and if it is to be useful to anyone, our work as designers demands that we take the viewpoint of the users of our designs (we must actually become those people) and solve their problems. The works that were selected in this contest were all produced with outpouring of passion; they have uplifted my heart and raised for the future. I look forward with anticipation to see how the designers from around the world who participated in this contest will express communication and collaboration in their future work.
	Sanja Rocco　 Juror, first & second judging Art director (Croatia)
I find the concept of the "Nagoya Design Do!" competition very original and motivating for young designers. It was not hard for the jury to identify the best works, but it was very hard to decide about the awards. Concerning the awarded works, their common value is the strong human message. "Life Alarm" is a great idea for helping people in critical condition in today's everyday life with lack of communication and interest for other people's problems. We found out that the "mobile medical container" could be useful in many different disaster situations throughout the world: from tsunami, to volcano eruptions and earthquakes, but also in undeveloped parts where the problem is a lack of medical institutions. "Matchstick Forrest Poster" series has a strong visual and philosophical message concerning the environment protection. Among all of the good works, I would also like to mention two silver awards: "isave" could be a good approach to make people aware of the need to save water resources. The "Communication Tape" seems to be such a simple idea, but it is great because it makes you communicate - with your mother, friend or partner by putting a personal message to the object you wrap.
	Martha Bateman Juror, second judging CEO of Martha Bateman Concepts (South Africa)
Japan is a sophisticated country thriving on cutting edge technology in every area of the economy. The products designed and produced in Japan have global recognition, having achieved this status. It was very interesting to observe that the given theme provoked concepts and ideas for global application. It was indeed not an easy task for the judges to conclude on exactly the same offerings because of the high standards of entries, my feeling is that the Grand Pre', gold and silver awards, awarded, are all very deserving and above all reflected the theme as well as sustainable designs. I have approached my task as a juror from a global perspective and kept the theme in mind, throughout the judging process, measuring back to the criteria, "For someone else,ﾓ communication and collaboration. Emanating from the African continent it was important for me to include the needs of Africa as well as global in my reasoning. The "Life Alarm" in the product qualification has an implication for the survival of many human beings universally with cronical conditions and illnesses. Unnecessary deaths can be prevented. The product speaks for the theme. My comment is that this product can be improved ergonomically to improve the aesthetic value and user friendliness. It has been an honor for me to participate. I wish Nagoya every success to become the Design City of the future.