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  • New Product Development / Branding Project Focusing on Design by Academic-Industrial Collaboration 2018: Public Presentation
 
 

Chubu Bureau of Economy, Trade and Industry
New Product Development / Branding Project Focusing on Design by Academic-Industrial Collaboration 2018: Public Presentation

Under the guidance of professional designers, students and small and medium-sized enterprises that manufacture and sell local products formed teams will present product packages that they have created.
In this project, they worked on workshops on package design development for souvenirs meant to sell in highway service areas. Learning the importance of intellectual property right indispensable for design development, over half a year from September last year they have been working together to develop design, while working on workshops that incorporate design thinking processes, from fieldwork & interviews of supposed storefront, design idea development to prototyping. And they will propose the completed design. Thanks for audiences advice, the works exhibition/public presentation will be an opportunity for verification that leads to manufacturing and commercialization. Please attend the presentation full of ideas by young students.

■Public Presentation Program
・Outline explanation: general producer
・Presentation of works: 3 teams
・Discussion: each team and marketers

*Registration necessary
*Language: Japanese. No interpreter

■Works Exhibition
Terms: Wed., Feburary 20 2019 – Mon., March 4 2019
           10:00 – 18:00
Closed: Sat. and Sun.
Venue: Gallery Corner, Creative Business Space Chord
Admission: Free

*Overview of the project can be found in the PDF booklet below (Japanese/2MB).

Venue(s)

Creative Business Space Chord
4th Fl., Design Center Bldg., 18-1, Sakae 3-chome, Naka-ku, Nagoya, 460-0008 Japan

Date(s) Mon., March 4 2019
14:00 - 17:00
Admission Free
Organizer(s)

Chubu Bureau of Economy, Trade and Industry

Co-organaizer(s). etc.

Planning and Management: International Design Center NAGOYA Inc.

Related content(s) New Product Development / Branding Project Focusing on Design by Academic-Industrial Collaboration 2018 (Workshop) (Event Schedule)
Booklet (Japanese): Chubu Bureau of Economy, Trade and Industry
New Product Development / Branding Project Focusing on Design by Academic-Industrial Collaboration 2018 (PDF/2MB)