Why don’t you reexamine your business vision by incorporating the design conception method into your corporate management? what design driven management is, what design really is, why corporate management requires design ability, etc. At this workshop you will learn.

■Day 1
Date: Thu., October 20, 2022 14:00-17:00
Venue: Nagoya Innovator’s Garage
Program:
・Lecture “Design Thinking and Design Driven Management: How to utilize in business”
・Participants self-introduction
・Overview of each participating company
・Group work 1. Discussing impressions of each company
■Day 2
Date: Thu., October 27, 2022 14:00-17:00
Venue: Nagoya Innovator’s Garage
Program:
・Solo work 1. Create a vision and message
・Solo work 2. Conceptualization and logotype creation
・Group work 2. Idea evaluation within the group
・Presentation
・Review and summary
■Lecturer: Minoru Sugino, Design Producer, M1_Project

Targets: Executives of SMBs in Aichi pref. and those who want to learn design driven management practically
*Both days participation in principle
Capacity: About 15 people (1 to 3 people per company / First-come-first-served basis)
*The number of participants per company may be adjusted in case of beyond-capacity.
*Whether or not, the possibility of participation will be notified by email to all applicants.

*The content of the event may be changed or postponed depending on the infection status of COVID-19. If any changes occur, it will be announced on the Aichi prefectures official website.