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Council of Chubu Design Organizations 30th Anniversary
Commemorative Lecture “Brand Strategy of Lexus” / Industry-Academia-Government Cooperative Forum
A commemorative lecture and an industry-academia-government cooperative forum will be held to commemorate the 30th anniversary of the Council of Chubu Design Organizations.
At the lecture, by introducing its planning, development and marketing, Yoshihiro Sawa (Operating Officer, TOYOTA MOTOR Corp. / President, Lexus International Co.) will look closely at Lexus’s brand strategy which seeks for the one and only. In the forum, local educational institutions will introduce their achievements of industry-academia-government collaborations as examples of “Design Connected with Society” which is the overall theme of this anniversary project.
*Registration necessary
*Communication: Japanese; Interpretation not provided
| Venue(s) |
Artpia Hall |
|---|---|
| Date(s) |
Fri., July 12 2019
13:30 - 17:45 |
| Admission | Free |
| Organizer(s) | Council of Chubu Design Organizations |
| Co-organaizer(s). etc. | Cooperation: International Design Center NAGOYA Inc., Nagoya, UNESCO City of Design Organizing Committee |
| Related content(s) |
Commemorative Lecture “Lexus Brand Strategy” / Industry-Academia-Government Cooperative Forum (Flyer pdf/0.5MB)
Council of Chubu Design Organizations Council of Chubu Design Organizations (Facebook) |
Commemorative Lecture “Lexus Brand Strategy” / Industry-Academia-Government Cooperative Forum (Flyer image)
